Rob Woodburn is a veteran talent executive with 25+ years of experience across the U.S. and Australian entertainment industries. As the Founder and Director of RWA—named one of The Australian Business Journal’s “15 Talent Agencies to Watch” and "A New Standard In Talent Representation"—he’s known for building careers with strategy, creativity, and integrity.

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Rob began his career at the William Morris Agency and ROAR in Los Angeles, later launching the Film & TV Division at Jet Set Models. In 2006, he relocated to Australia to lead the Feature Film & Television Division at Artist & Entertainment Group (AEG)—then the country’s largest talent agency—where he played a pivotal role in expanding the screen division and contributing to the company’s successful IPO.

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A trusted partner to both rising and established talent, Rob has represented clients across film, television, theatre, music, sport, and culture. He was the first Australian talent rep to properly package and executive produce a feature film under the Hollywood model with John Doe: Vigilante.

His work has been featured in Variety, Deadline Hollywood, FilmInk, InsideFilm, Authority Magazine, and more. He has also served in advisory roles across sport, finance, and the arts.

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