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"My name is Rob Woodburn and I am Founder of the Rob Woodburn Agency (RWA) and it's parent company, Rise Talent & Literary Agency Pty Ltd (RISE). I'm a highly competitive person and revel in the challenges that artists in the entertainment industry face. I provide my expertise and unwavering support to help them reach their full potential."

Rob's Story

Born in New York and raised in the San Franciso Bay Area, Rob has over twenty years of experience in the entertainment industry in Australia and the United States. He is currently the Founder of RWA | RISE in Sydney.


RWA is focused on talent representation and currently lists around 50 artists as clients located in Australia and around the globe. RISE’s core businesses are literary and consulting. Under the literary arm, Rob is the first Australian talent agent to properly package a feature film, JOHN DOE: VIGILANTE. Under the consulting arm, he has provided consulting and advisory services to organisations such as Westpac Bank, Australian Baseball League, Major League Baseball International, Guthy-Renker, Virgin Produced, and Garage Entertainment amongst others.

Prior to launching RWA | RISE, Rob was a Partner and Head of the Feature Film & Television division of Artist & Entertainment Group (AEG) in Sydney. The company was Australia’s largest talent agency and listed on ASX as the result of a successful IPO. Under his leadership, the agency’s profitability grew year-over-year, and he was voted the company’s “Best Talent Agent” each year employed.


Before AEG, Rob was Director and Founder of Jet Set Models’ Theatrical division (Jet Set Agency) in San Diego, California where he was extremely successful in his ability to "cross-over" models and professional athletes into the world of feature films and television. Notable clients include Denyse Tontz (GRAND HOTEL), Kate French (L WORD), Donna Feldman (THE OVAL), Sonya Balmores (INHUMANS), Michelle Vawer (LETHAL WEAPON), Emily Ratajkowski (GONE GIRL), Kelli Goss (MY NAME IS EARL), and Bella Thorne (BLENDED). Professional surfers include Kalani Robb, Reef MacIntosh, Andy Irons, Bruce Irons, Matt Beacham, Sanoe Lake, Rochelle Ballard, Keala Kennelly, and Fred Patacchia.

Prior to Jet Set, Rob was a Talent Manager at ROAR in Los Angeles where he represented “lead” actors from films and television series such as FANTASTIC FOUR, LAST SAMURAI, HOW I MET YOUR MOTHER, NIP/TUCK and SEX IN THE CITY. He also initiated numerous investment opportunities, which included the purchase of several professional sports franchises (Major League Baseball, National Hockey League) and two record labels.

Early career highlights include working on Mark Harmon’s team when he landed the “lead” role on NCIS. Rob was also on James Gandolfini’s team during the height of THE SOPRANO’S.


Rob began his career in the entertainment industry at the William Morris Agency (now Endeavor) where he was  mentored by the Worldwide Co-Head of Television (Partner) and the Vice President of Celebrity Commercials. Notable clients include Dolly Parton, Rod Stieger, Whoopi Goldberg, Farrah Fawcett, Alec Baldwin, Naomi Judd, George Hamilton, Ali Landry, Joan Rivers, Endemol, Dick Clark Productions, and Bunim/Murray. It's here that he developed a passion for talent representation and packaging, which is at the root of his skill sets.

Education: Rob graduated with a Bachelor of Science Degree from Cal Poly, San Luis Obispo where he was a member of the baseball team, which competed in the NCAA National Championships. He also served as President of Sigma Alpha Epsilon fraternity, and has a Diploma in Leadership from the University of Illinois, Chicago.


Personal: Rob is an avid water enthusiast and enjoys surfing, paddle-boarding, skin diving, and swimming. He was a beach lifeguard in the U.S. (California & Cape Cod) for ten years and a volunteer with Marine Rescue NSW in Sydney. He is also a proud veteran of the United States Navy and played for the All-Navy (Atlantic Fleet) baseball team while stationed on the USS Enterprise (CVN-65) in Norfolk, Virginia.

Citizenship: United States of America & Australia 

Boards & Memberships:

  • Westpac Alpha Sports + Entertainment - Advisory Board

  • NSW Origin Legends (NRL) - Advisory Board

  • NSW Baseball & Sydney Blue Sox (ABL & MLB)  - Advisory Board

  • Australian Academy of Cinema & Television Arts - Member, A-List Agent & Executive Producer