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ABOUT​​​ RWA 

 

NEARLY THREE DECADES. ONE STANDARD. 

 

RWA is a selective, founder-led talent agency and management company representing professional actors across film, television, theatre, commercials and digital work. The agency was built around a simple belief: representation should do more than pursue the next opportunity. It should help shape the career beyond it.

 

At RWA, agency representation and long-term career management operate together. 

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RWA reflects nearly three decades of experience across the United States and Australia. Founder Rob Woodburn began his entertainment career at the William Morris Agency in Los Angeles before moving into talent management at ROAR, working with actors across major studio films and television.​​

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​He later created and led the Film & Television Division at Jet Set Models in California, where the division generated more than US$1 million in its first year, including five series-regular roles for clients across network and cable television. 

 

In 2006, Rob was recruited to Sydney to lead the Feature Film & Television Division of Artist & Entertainment Group, then Australia’s largest talent agency. He was promoted to Partner within twelve months. Three years later, he founded RWA, bringing together the commercial discipline of an agent, the long view of a manager and the personal investment that meaningful representation demands.

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That background gives RWA a rare perspective in the Australian market: major-agency training, talent-management experience, international relationships and direct founder-level oversight in one representation model.

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."Rob is known in the industry as one of Australia’s most qualified talent agents, having previously worked at some of the biggest US talent agencies and alongside some of Hollywood’s biggest stars prior to relocating to Sydney.​"

- The Australian Business Journal

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Throughout his career, Rob has worked with Academy Award, Emmy, SAG, AACTA and Logie Award winners and nominees, while also recognising exceptional talent long before it became widely known. That experience continues to shape how RWA evaluates talent, positions actors and approaches long-term career development.

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Today, RWA works across Australia and internationally, including the United States, Canada, the United Kingdom and Europe.

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The agency remains intentionally founder-led.​ Clients deal directly with the person whose experience shaped the company and whose name is on the door.

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The roster is deliberately selective, allowing RWA to invest meaningfully in each client, understand their positioning and manage careers with greater precision.​​​

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 COPYRIGHT 2026. ROB WOODBURN AGENCY (RWA). ALL RIGHTS RESERVED.
RWA IS A RISE TALENT & LITERARY AGENCY PTY LTD COMPANY

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