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ABOUT​​​

RWA was built to bring genuine Hollywood agency and management experience into the Australian market - not as aspiration, but as practice. 

ROB WOODBURN

Rob Woodburn is a senior talent representative with nearly three decades of experience across the Australian and U.S. entertainment industries. 

His career was built inside the U.S. system - not adjacent to it.

He began his journey at the legendary William Morris Agency in Los Angeles before moving into management at ROAR, representing lead actors attached to films and television series including The Last SamuraiFantastic Four, How I Met Your Mother, Sex and the City, and Nip/Tuck.

 

After ROAR, he successfully launched the talent agency division within Jet Set Models in California, overseeing work across film, television, high-end brand endorsements, and the crossover representation of models and professional athletes into mainstream entertainment.

In 2006, he moved to Australia, serving as Partner and Head of Feature Film & Television Talent at Artist & Entertainment Group (AEG) - then Australia’s largest talent agency and one of the few publicly listed talent agencies in the world - where he played a key role in expanding the company’s screen division during a period of significant growth.

He is the Founder and Director of RWA | Rise Talent & Literary Agency Pty Ltd, a Sydney-based company built around how careers are developed, positioned, and sustained at the highest level of the industry.

FOUNDATION

Before entering the entertainment industry, Rob served in the United States Navy as the Captain’s Orderly aboard the USS Enterprise (CVN-65), one of the most advanced warships in the world. Selected from a crew of over 5,000 sailors, he operated in direct support of the Commanding Officer in a high-trust role requiring discretion, discipline, and absolute accountability at all times.

Prior to the Navy, Rob competed as a collegiate and semi-professional baseball pitcher - experiences that helped shape the discipline, preparation, and performance-driven standards he later carried into both military service and the entertainment industry.

Rob has a BS from Cal Poly, San Luis Obispo and a diploma in Leadership from University of Illinois - Chicago. He has served on Advisory Boards for Westpac Banking Corporation, Sydney Blue Sox (Australian Baseball League, Major League Baseball International), and NSW Origin Legends Management (National Rugby League). Born in New York and raised in the San Francisco Bay Area, Rob now operates from Sydney, Australia.

THE CODE

The Code exists to protect careers, maintain trust with industry partners, and ensure that every client relationship is built on clarity, accountability, and performance.

It defines how representation functions at RWA.

It’s not aspirational - it’s enforceable.

 

Representation at RWA is earned - and continually assessed.

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 COPYRIGHT 2026. ROB WOODBURN AGENCY (RWA). ALL RIGHTS RESERVED.
RWA IS A RISE TALENT & LITERARY AGENCY PTY LTD COMPANY

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