Rob Woodburn Agency (RWA) is the Talent division of Rise Talent & Literary Agency Pty Ltd (RISE), which is focused on bringing commercially viable talent to the Australian and international markets.
RWA is dedicated to creating revenue generating opportunities for our clients, and is fully-equipped to advise clients in building creative and commercial equity in their personal brands and intellectual property.
RWA currently represents clients in and/or from Sydney, Brisbane, Melbourne, Perth, Aukland, Los Angeles, New York, London, Paris and Vancouver.
PHILOSOPHY
Think "outside of the box" and work with honour, courage and commitment.
MISSION
Our priority is to create entertainment-based opportunities at home in Australia while pursuing work overseas as well. This enables our clients to compete for a wide variety of projects across all mediums without geographic limitations. At the end of the day, we want our clients to work on projects that excite and challenge them.
TEAMWORK
Overseas, RWA has partnered with some of the world's most powerful talent agencies, management companies and entertainment law firms to assemble teams that will best serve our clients career aspirations.
On the flip side, RWA is often the first point of call of international agents and managers looking to expand and diversify their client's career opportunities into the Australian marketplace. As a result, we are currently partnered with agents and managers from USA, Canada, United Kingdom and New Zealand in this capacity.
INTERNATIONAL REACH
RWA has negotiated deals for feature films, television, theatre, commercials, endorsements and partnerships on behalf of our clients in: Australia, New Zealand, USA, Canada, United Kingdom, France, Denmark, Hong Kong, Dubai, Latin America, Indonesia, Thailand, Bahrain and Abu Dhabi, amongst others.
THE RWA DIFFERENCE
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Unmatched knowledge, experience and training at the highest levels of the entertainment and sports industries
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Devoted to setting industry precedents
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Superior contract analysis and negotiation skills
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Extensive domestic and international relationships
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Driven by results, not notoriety
CORE SERVICES
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Feature Film, Television, Theatre, Commercial and Social Media Booking
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Endorsements, Sponsorships and Partnerships
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Personal Appearances
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Contract Negotiation
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Media Relations
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Career Strategy & Guidance
WHO WE WORK WITH
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Actors
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Presenters
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Celebrities
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Athletes
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Personalities
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Influencers
BEHIND THE SCENES
Born in New York and raised in San Francisco, Rob Woodburn has two decades of experience in the entertainment industry. After graduating from college and a short stint in the finance industry, he gravitated toward a career in talent representation in Los Angeles. He started out by working in the legendary mailroom of the William Morris Agency and was quickly promoted to the desks of top agents representing A-list clients. Rob followed that with a job in the Television Talent Department at Paradigm, then later as a Talent Manager at ROAR.
Always up for a challenge, Rob went on to successfully develop and launch the Theatrical Division of Jet Set Models in San Diego, California. From there he was headhunted to run the Film and Television Department of Australia’s largest talent agency, Artist & Entertainment Group (AEG), in Sydney - He was promoted to Partner in just 12 months. In time, Rob’s interests expanded into packaging (film & TV) and consulting - He then went on to start Rise Talent & Literary Agency in Sydney, which he continues to run today.
Rob is a voting member of the Australian Academy of Cinema and Television Arts (AACTA), and has served on numerous Advisory Boards as an Entertainment & Media expert. He graduated from California Polytechnic State University at San Luis Obispo with a Bachelor of Science Degree in Social Sciences and a Minor in International Relations. He was also a collegiate and semi-professional baseball player, a professional beach lifeguard (10 seasons), and is a United States Navy Veteran.
"Rob [Woodburn] is an agent who acts like a manager. I have witnessed first hand the 110% he devotes to each of his clients. His honesty and integrity is surpassed by his hard work and professionalism. I have no hesitation in recommending Rob when asked for advice by actors or graduates seeking representation."
- Denise Roberts | CEO & Principal Director, Screenwise Film & TV School for Actors
"As an industry professional, I pride myself in my ability to identify extraordinary talent. I recognised Rob Woodburn's ability and professionalism immediately. He is an extremely gifted agent /manager whom I have had great pleasure in working with for over 10 years. Rob is highly respected in the industry. He is also friendly, dedicated, focused and ever hungry to further the careers of his clients. Rob has no trouble establishing a healthy rapport with actors, writers, directors and all within the industry and is an asset to our country."
- Sandra Lee Patterson | CEO, On Camera Connections Pty Ltd
"Rob [Woodburn] and I worked together at the William Morris Agency early in our careers where he was an absolute super star. If you wanted something done and done well- Rob was your man. In a large international company like WMA, Rob not only knew everyone, but everyone knew- and also adored - Rob. It's not an easy feat to have everyone love you in an industry as competitive as Hollywood but somehow Rob managed to do it. He was able to not only service a superior roster of top talent clients, but also navigate across multiple departments of the agency (Film, Television, Music, Commercials) fostering both internal relationships with colleagues and celebrity clients alike, as well as keeping external stakeholders happy (including advertisers, studio execs and casting agents). Rob is a team player and a natural born leader and no one fights more passionately for his clients than him. He's also a lovely, down to earth guy and one of the most genuine and helpful people I have ever met in the entertainment industry. "Show biz" is lucky to have him in it."
- Avi Melniker | Former William Morris Agency